Russell & Rose

Russell & Rose serves retail customers and wholesale buyers with a curated product range. Its Shopify store needed to make product discovery clearer while accommodating the different requirements of people shopping for themselves and businesses buying through trade channels.

Our brief was to redesign the storefront, rebuild product listings and establish a dedicated wholesale journey alongside the main retail experience. Trade access and pricing were central to the B2B requirements, with operational integrations and improvements to the site structure also included in the project.

We reorganised the collections and navigation to give the product range a clearer structure. This established a more consistent route through the storefront, helping visitors move from browsing the wider offering to assessing individual products.

We rebuilt product listings so information was clear, consistent and easy to scan. A shared approach to presentation helped the catalog work as a coherent whole, giving customers a familiar way to explore the detail of different items.

Alongside the retail journey, we implemented a B2B setup for trade access and pricing. Wholesale buyers had a dedicated route suited to their purchasing needs, with the main storefront continuing to serve retail customers. This allowed both audiences to use the same website through journeys appropriate to how they buy.

We integrated essential apps for operations and improved the site structure to support search visibility across categories and key products. Responsive layouts and attention to mobile performance completed the redesign, keeping the browsing experience accessible across devices as customers explored the range.

We delivered a Shopify store that supports retail and wholesale activity within one organised platform. Clearer collections and consistent product listings serve the wider shopping experience, while trade access and pricing give wholesale buyers a dedicated purchasing route.

Russell & Rose has the structure and supporting functionality to manage both customer groups, present its range consistently and develop its retail and B2B offering.