KAPR Hair

KAPR Hair sells men's grooming products for hair and beard styling. Its move from WordPress to Shopify needed to preserve the existing business records while creating a more premium storefront that was straightforward to shop and manage.

The requirements extended across retail and trade customers, with international shoppers also part of the audience. Our brief was to connect those needs through clear collections, a dedicated B2B route and appropriate language and currency settings, while bringing products, customers and order history into Shopify.

We migrated the product catalog, customer records and order history from WordPress, carrying the store's established trading information into the new platform. Alongside that work, we refreshed the design and reconsidered how customers would browse the grooming range.

Collections centred on best sellers, sets and gifting, giving visitors useful entry points based on what they were looking to buy. This brought merchandising into the navigation and made the range easier to explore without relying on a long list of individual products.

We created a clear pathway for trade customers through B2B access, giving that audience a distinct route within the wider store. We also configured languages and currencies for international customers, so the build reflected how the business intended to serve shoppers across markets.

Essential app integrations and retention email flows supported the operation beyond the storefront. Mobile usability and manageable store administration remained priorities throughout, connecting the customer experience with the everyday work of maintaining the range and running the business.

KAPR Hair's Shopify store brings its existing trading data, retail collections, trade access and international settings together. The refreshed presentation supports the brand's premium positioning, with dedicated browsing routes for individual products, sets and gifts.

We delivered an ecommerce setup that accommodates different customer groups and gives the business a consistent platform for ongoing merchandising, customer communication and day-to-day management.