Sitch Hair

Sitch Hair is a haircare brand focused on helping customers find an appropriate routine. Its website needed to support product selection for people with different hair types and goals, giving visitors a useful starting point within the range.

Our brief was to create a Shopify store with a product quiz at the heart of guided discovery. Product pages needed to explain benefits and usage clearly, while customer communication would support follow-up with quiz participants and ongoing interest in the range.

We designed and developed the store around a guided route into product selection. We created a quiz that recommends items based on a customer's hair type and goals, turning those answers into a practical starting point for exploring the range.

The quiz gave customers a way to approach the catalog through their own requirements. We connected that recommendation experience with product pages that kept benefits and usage information clear, so visitors could understand the suggested items before deciding what to purchase.

This relationship between guidance and product detail was central to the build. The recommendations introduced relevant options, while the product content explained how the items were intended to be used. Each part of the journey had a defined role in helping a customer consider a routine.

We integrated the key apps needed for promotions and store operations, then set up newsletter registration with automated emails to follow up with quiz takers. This extended the guided experience into subsequent communication and gave the brand a way to stay connected around repeat purchases.

We delivered a Shopify store that helps Sitch Hair customers begin their product search with guidance relevant to their hair type and goals. The quiz and product pages work together to connect recommendations with practical information about the range.

The business also has an email setup for following up with quiz participants, supporting continued customer contact after the initial recommendation experience and as customers return to their routines.