Adore

Adore offers tanning and bodycare products centred on glow and daily body routines. Its website needed to introduce the range in an engaging way while answering the practical questions customers have before choosing a product.

Our brief was to create a Shopify store with clear places for collections, campaigns and product education. The business also needed a responsive shopping experience and customer communication tools to support launches and seasonal activity as its online presence developed.

We built the website around a consistent structure for product collections and campaign content. This gave the brand room to introduce different parts of its offering while keeping clear routes from inspiration into the products themselves.

Product pages focused on the information involved in choosing and using tanning and bodycare products. Ingredients, application guidance and information about expected results were organised into an accessible presentation, giving customers practical context alongside the visual appeal of the range.

We connected this educational content with the broader store structure, so product discovery and understanding formed part of the same journey. Campaigns could introduce an area of interest, and the product pages could then provide the detail needed to explore it further before purchasing.

Essential app integrations and newsletter registration with automated emails supported launches and seasonal peaks. We also prioritised responsive layouts, mobile performance and SEO structure, ensuring the storefront had the technical and content foundations to support ongoing updates and the introduction of future products or campaigns.

We delivered a Shopify store that brings Adore's product range, campaign presentation and educational content together. Customers can discover the tanning and bodycare offering and find clear information about what to expect and how to apply each product.

The brand has an organised ecommerce structure and integrated email communication to support launches, seasonal activity and continued contact with its audience beyond a single visit.