Case study
Fig Skincare
Making skincare ingredients, benefits and routines easier to understand online.
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The Brief
Fig Skincare is a premium skincare brand focused on results and daily routines. Its website needed to present the range clearly and give customers useful information about the purpose of each product and how to use it.
Our brief was to build a Shopify store with a clean, clinical feel and straightforward navigation. Education was an important part of the experience, alongside promotional functionality and customer communication that could continue after an initial visit or purchase.
Our Approach
We designed and developed the store around clarity, using a restrained visual presentation and simple navigation to introduce the range. This gave the product information a prominent role and kept the shopping experience consistent with the brand's approach to skincare routines.
Product pages were organised around ingredients, benefits and how to use each item. By giving these details a clear structure, we helped customers explore the range through practical questions about what a product does and where it belongs in their routine. The presentation supported informed selection without requiring visitors to piece together information from different areas of the website.
We integrated apps to support promotions and customer communication, then set up newsletter registration with automated emails for education, replenishment and new launches. This extended the informational role of the store into ongoing contact with its audience.
The build also prioritised mobile usability and loading performance. We established a consistent structure for the range, giving future product additions an appropriate place within the navigation and page layouts.
The Outcome
We delivered a Shopify store that gives Fig Skincare's product education a clear place within the buying journey. Customers can explore ingredients, benefits and usage information as they consider the range.
The brand has a consistent way to present its products and communicate beyond the website, with email flows that support continued education, replenishment reminders and the introduction of future releases.
